CSI installed new IT systems into companies and outsourced jobs for staff as a result of the change. They asked us to look at extending this outsourcing service into a full blown recruitment service.

At the time we were just starting to work with the web and the internet seemed an ideal place where they could differentiate themselves from the competition. Rather than traditional listings we'd place these display ads on the same pages to drive traffic online. Research showed that the hard sell was an issue, imperative for those who's income was purely from recruiting, whilst for CSI they could take the different approach because the business was to designed merely as a supplement to an existing income.