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Lighting up the world.

Emess lighting manufactured domestic lighting sold in M&S, Debenhams & Wickes as well as a network of independent retailers.

We re-branded to give them a core logo that could be used in different colourways to explain processes and to define different markets. With UK as well as an Asian production plant they could change a product line within weeks rather than months to suit the whim of the retailer, so we developed the line: 'the speed of light' to define their advantage.

The logo is seen all over the world, there's even a flag flying over a factory in China!
Maybe the dream of running an international design company may yet come true.

 

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Principal: Andy Shillito. Concepts & strategies © Design Sense 1991-2016.