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Defining a unique benefit.

Back in 2008 new regulations came into force with rigid guidelines on the sterilising of surgical instruments between treatments. This would mean an increase in expense for all small practitioners, dentists and chiropodists as well as hospitals and medical centres.

Medipack had developed a range of disposable instruments, of a much higher quality than the existing disposable alternative. Priced to be a better option that cleaning, the logo emphasised their 'Unique Selling Proposition' with the strapline 'clean, compliant, cost effective.

 

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Principal: Andy Shillito. Concepts & strategies © Design Sense 1991-2016.